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That's why I started Vieux Riche. To share this passion with you, and to bring these timeless styles into your wardrobe. Every item in our collection, curated with love and care, mirrors this classic aesthetic. It's not just about clothes; it's about embracing a lifestyle, a mindset, that values quality and elegance over fleeting trends.

But we're not just a clothing brand. Vieux Riche is also a community, a space where we can delve deeper into the world of old money fashion. Through our blog, we explore the ins and outs of the old money aesthetic, offering guidance on curating your wardrobe, discussing the impact of the old money aesthetic on contemporary fashion, and shining a light on style icons who embody this timeless aesthetic.

So, I invite you to join us on this journey. Together, let's explore the charm of old money fashion, and cultivate a style that speaks of timeless elegance and refined simplicity. Here's to embracing the old money aesthetic. Here's to embracing Vieux Riche.

Wealthy couple posing in front of their grand old money style house.

Our Brand

Vieux Riche is more than just a name; it's a commitment to excellence and a nod to enduring class, deeply rooted in its Australian origins. Every piece we bring to you is an embodiment of meticulous attention to detail, quality, and the art of timeless fashion.

Our fabrics? Thick, luxurious, and designed to stand the test of time, ensuring that every wear feels just as opulent as the first. Our pieces aren't just about looking good; they're about feeling exceptional.

But the jewel in the Vieux Riche crown? Our embroidery. Each design is a labour of love, intricately conceptualised and embroidered here in Australia. This commitment to local craftsmanship ensures that every stitch resonates with dedication and passion.

Vieux Riche isn't just a brand—it's an experience. An experience of superior quality, impeccable design, and a timeless style that seamlessly blends the past's elegance with today's sophistication. When you choose Vieux Riche, you're not just selecting a garment; you're investing in a piece that speaks of elegance, quality, and a timeless aesthetic.

So, as you adorn yourself in Vieux Riche, know that each piece carries with it a legacy of quality, a touch of the classic, and the promise of tomorrow. Welcome to the world of refined simplicity and elegance. 

A woman standing on a tennis court wearing old money country club attire

Our Story

Welcome to Vieux Riche, where timeless elegance meets classic style.


My name is Evangelia, and I am the proud founder of Vieux Riche. This brand was born out of my deep passion for old money aesthetic, a style that's always appealed to me with its understated luxury and unending charm. It's more than just fashion; it's a lifestyle characterised by refined taste and enduring quality.

Vieux Riche, meaning 'Old Rich' in French, encapsulates our brand's essence perfectly. It's a nod to the timeless elegance of classic style, inspired by those who've inherited not just wealth, but also a sense of style that gracefully transcends generations.

I've always been drawn to the quiet allure of old money fashion. There's something about the way this style seems to transcend time, defying trends and yet remaining eternally stylish, that truly fascinates me.

Affluent young couple enjoying a sunset on a boat.
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